Grow Your Agency Without Growing Your Team

Add SEO, Local SEO, GEO, and AI Visibility to your agency without hiring specialists, building an internal fulfillment team, or turning away opportunities.

✓ White Label
✓ 100% Behind The Scenes
✓ Built For Agencies
✓ Dedicated Partner Team

Our Mission

Most white-label providers focus on delivering SEO. We focus on helping agencies grow.

👉 Our mission is to help agency owners expand their services, increase recurring revenue, and confidently offer SEO, Local SEO, GEO, and AI Visibility without hiring specialists or building an in-house fulfillment team.

👉 We believe your clients shouldn’t outgrow your agency because you lack a service.

👉 And you shouldn’t have to turn away opportunities simply because you don’t have the right team behind you.

That’s why we built the Big Fin Partner Program.

Trusted by Leading Agencies

At Big Fin SEO, we combine SEO, paid search, GEO, website optimization, and AI visibility strategies to help companies grow online with clarity and confidence.

And unlike a lot of agencies… we actually care about the businesses we work with.

Trusted by Gardner

Premier Design Agency.

“At Gardner Design, our focus is branding in all its forms. Our clients trust us to steward their brands and guide the decisions that shape how they’re experienced. When conversations turn to SEO, Local SEO, GEO, or AI search, we want the same level of expertise for our clients that we provide ourselves. Big Fin isn’t just another vendor, they’re a trusted partner. Working with Big Fin has been a game-changer.”

— Toni Gaston, Gardner Design

Meet Your Agency Growth Partner

We’re Big Fin SEO an agency built specifically to help other agencies grow.

Google ChatGPT Gemini Local Search Maps Google ChatGPT Gemini Local Search Maps
Paid Search Traditional SEO AI-Driven Discovery Google Business Profile Organic Visibility Paid Search Traditional SEO AI-Driven Discovery Google Business Profile Organic Visibility
Search Rankings AI Visibility Lead Generation Website Optimization Content Strategy Search Rankings AI Visibility Lead Generation Website Optimization Content Strategy

Led by search marketing expert, author, TEDx speaker, and entrepreneur Michael Fleischner, our team helps marketing agencies confidently offer SEO, Local SEO, GEO, and AI Visibility services without the cost or complexity of building an in-house team.

For more than two decades, Michael has helped businesses and agencies navigate the ever-changing world of search. Today, that experience powers the team behind Big Fin giving our agency partners the expertise, strategy, and fulfillment they need to expand their services, increase recurring revenue, and deliver exceptional results under their own brand.

We’re not just another white-label provider.

We’re the growth partner behind agencies that want to say “yes” to more opportunities, without adding more overhead.

Because when our partners grow, we grow.

Michael Fleischner

We Already Know...

  • You’re wearing too many hats already.
  • Every new service feels like another department you have to build.
  • Clients expect you to have answers even when it’s outside your expertise.
  • You’ve probably referred good business away simply because you didn’t have the right team behind you.
  • Your reputation matters too much to gamble on unreliable freelancers.
  • You want to grow your agency without growing your payroll.

Testimonials

D. Baker testimonial

“We weren’t looking for another SEO vendor, we were looking for a partner who could help us grow our agency. Big Fin has become an extension of our team, allowing us to confidently offer SEO, GEO, and AI Visibility services without hiring additional staff. It’s been one of the best decisions we’ve made.”

— D. Baker
Founder

sarha

“One of the things we value most is how seamlessly Big Fin works behind the scenes. Our clients receive exceptional service, while we remain their trusted advisor. It’s exactly the kind of white-label partnership we were hoping to find.”

— J. Murphy
Managing Partner

John Spalding

“Before partnering with Big Fin, we either turned away SEO opportunities or referred them elsewhere. Today, SEO and GEO have become valuable recurring revenue streams for our agency, and our clients appreciate having everything under one roof.”

— J. Spalding

Andrea Spurlock

“The search landscape is changing quickly, and our clients expect us to have answers about AI, ChatGPT, and Google AI Overviews. Having Big Fin behind us gives us the confidence to lead those conversations and deliver solutions that keep our clients ahead of the curve.”

— A. Spurlock
Principal

Bruce Hornsby

“What sets Big Fin apart isn’t just the quality of the work, it’s the partnership. Their team is responsive, proactive, and genuinely invested in helping our agency succeed. It feels like we’ve added an experienced search marketing department without adding payroll.”

— B. Hornsby
Agency Owner

“Our reputation is everything, which is why finding the right white-label partner was so important. Big Fin consistently delivers high-quality work, communicates clearly, and helps us exceed our clients’ expectations. We trust them completely.”

— B. Enns
CEO

We're Building Something Different Together...

Helping agencies grow is what we do best. But we don't stop at delivering great SEO.

👉 We work behind the scenes as an extension of your team, not a competitor.

👉 We protect your client relationships and help you deliver exceptional results.

👉 We provide proven GEO/SEO expertise, responsive communication, and the support you need to scale with confidence.

Michael Fleischner

Laura Ayres

Laura Ayres

Now You're Ready for a Partner That's Invested in Your Growth.

At Big Fin SEO, we believe the best agency partnerships are built on trust, transparency, and a shared commitment to helping your agency succeed.

Don’t worry, you’re in the right place!

We know you’re looking for a team you can confidently introduce to your business – one that protects your reputation, delivers exceptional work, and helps you grow.

When you partner with Big Fin, you gain more than a white-label provider. You gain a team that works alongside you to help your agency expand its services, strengthen client relationships, and confidently navigate the future of search.

Team planning digital marketing in NJ office

What Makes Big Fin SEO So Different?

High-touch support.

No giant layers of account managers. No disappearing agency communication.
You work with real people who know your business and care about your results.

GEO + SEO expertise.

Most agencies are still focused entirely on traditional SEO.

We help businesses improve visibility across both search engines AND AI platforms.

Strategy first.

We don’t believe in cookie-cutter marketing.

Every business has different goals, audiences, opportunities, and positioning challenges.

Done-for-you execution.

Most business owners don’t want another course or dashboard. They want someone they trust to handle it.

That’s exactly how we operate.

One Client = One Impact

We’re building something bigger than just another marketing agency.

For every new client engagement, Big Fin SEO supports ocean and marine conservation initiatives.

Because a healthier ocean matters.

And because we believe businesses should create positive impact beyond revenue alone.

Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile


What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit


What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!