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3 Questions to Ask an SEO Company Before Hiring Them

Since running our SEO company for the last decade, we’ve discovered the difference between the top SEO companies and those who fall behind. The difference is having a clear and honest communication with clients as you go through the sales and onboarding process. There are a number of SEO Companies that promise the world only to disappoint. They subscribe to the “churn and burn” strategy. That might be okay for some, but not Big Fin SEO. We choose to work with out clients over the long term.

Many of our customers have been working with us for more than a decade. This is due to specific things we do when it comes to working with clients and best practices learned over time. To make sure you’re getting the most from your SEO company, we suggest you ask the following questions.

Key Questions to Ask Your SEO Company

What’s Your SEO Process?

This is a reasonable questions to ask but unfortunately, there are a number of companies out there without a defined process for optimization. You don’t want to hire a company that just wings it from month to month. The more defined the process, the better results you’ll see (in general). Ask for visibility into their process. If they claim their process would be revealing state secrets, its time to move on. You don’t need every detail

How Long Does It Take?

A good SEO company will be honest with you. Depending on your situation – how well optimized your site is, the optimization plan, and other factors (ex: website authority), you should expect a ballpark response. If the company is too definitive, giving you a specific time frame like 4 weeks, be concerned. Even if they did everything they could, there’s no guarantee that Google will respond with higher rankings. And the opposite is true. If they can’t give you any sense of how long until you see improvements in keyword rankings, they probably don’t know enough about SEO. Make sure your SEO company gives you a timeframe for when improvements may yield results.

Reporting

This is reporting, not magic. A verified SEO company should provide weekly or monthly reporting. In addition to the work performed on your site, building citations, or generating SEO optimized content, they should also provide keyword tracking data to help you see the impact of their work. Failure to report creates suspicion regarding the work being done and/or any results that may have occurred.

Finding an SEO Company should be easy, but its not – unless you work with a provider who can deliver transparency into their process, define the timeframe for seeing results, and report on work done weekly or monthly. Begin with these 3 questions and learn the true nature of your provider. This open and honest communication says a lot about the company and people you’ll be working with, likely for some time. Don’t be afraid to ask difficult questions. That’s what you’re paying your provider for. Contact us to learn more.

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Corine RCorine R.
SEO

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura ALaura A.
Executive Director

What do you do at Big Fin SEO?

As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FMichael F.
Founder & CEO

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth – helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!