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About Big Fin SEO

Big Fin SEO Marketing Agency

The Team Behind the GEO and SEO Programs That Power Agencies Nationwide

Big Fin SEO is a white-label GEO and SEO fulfillment partner for marketing agencies. Since 2014, we have helped agencies deliver measurable search visibility for their clients without building internal teams.

Some of our clients:

american
ap
intuit
talogy

Why Agencies Trust Big Fin With Their Clients

We are not trying to compete with you for your clients. Our model is built around making your agency stronger, with senior-level strategy, proven industry experience, and transparent white-label delivery.

  • Focused on Agency Partnerships – Your clients stay yours. We stay invisible. Every deliverable goes out under your brand.
  • Senior-Level Strategy, Not Junior Execution – Every Big Fin engagement is led by experienced strategists who have worked across competitive industries through every major algorithm shift since 2014.
  • Proven Across 40+ Industries – Construction, healthcare, professional services, retail, real estate, home services, hospitality, and more. We have worked in the verticals your clients operate in.
  • AI Search Expertise at the Right Time – GEO is not a side experiment for us. It is our strategic focus. We were building AI visibility methodology before most agencies were talking about it.
  • Transparent, Client-Ready Reporting – Every report we produce is designed to go straight to your clients. White-labeled, easy to read, and focused on metrics that matter.
  • No Long-Term Contracts, No Lock-In – We earn your business every month. If it is not working, there is no commitment to honor.

Experienced Strategy

We get the right sh!t done. Work with senior-level marketers focused on visibility, growth, and long-term success.

Transparent Communication

Open and honest communication and collaboration from start to finish.

Smarter Search Visibility

From SEO to AI-driven search, we help businesses stay visible as search evolves.

Big Fin

Our Story

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2014

Founded With a Purpose

Big Fin SEO was founded in 2014 by Michael Fleischner, a career digital marketer, author, and TEDx speaker with more than two decades of search marketing experience. Michael built Big Fin because agencies were being asked to deliver services they couldn’t staff, and businesses were being sold SEO programs that produced reports but not results.

2015

Cutting Through the Noise

Tired of spammy SEO tactics, Big Fin focused on what works: quality content, clean technical foundations, and genuine authority building. The team grew and expanded across 40+ industries, earning a reputation for doing the work that actually moves rankings.

2019

1,000+ Businesses Served

The client base grew as Big Fin guided companies through every major algorithm shift with clarity and consistency. The agency partnership model began taking shape, giving marketing agencies access to a dedicated fulfillment team under their brand.

2023

GBP App Launched

We automated the management of Google Business Profiles with the GBP app called, “Big Fin Local” to help hundreds of small businesses automate local optimization and improve their online visibility.

2024

The GEO Era Begins

As AI-powered search accelerated, Big Fin invested heavily in Generative Engine Optimization methodology. We began building the frameworks, tools, and processes that would power our agency partner GEO program before most agencies knew GEO was a category.

Today

The Agency GEO Partner

Big Fin’s primary mission is to help marketing agencies grow by giving them a world-class GEO and SEO team they can call their own. We are the team behind the GEO results your agency’s clients need, delivered under your brand, at margins that make business sense.

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Happy Agency Partners
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Built for Agency Partnerships

Michael Fleischner

Michael Fleischner

Founder & CEO

Laura Ayres

Laura Ayres

Chief of Operations

Jordan Marett Big Fin SEO

Jordan M.

Sr. Account Manager

Jennifer Belz

Jenn B.

Sr. Account Manager

Corine Rigby

Corine R.

SEO

Alexandria Proffitt

Alex P.

Digital Marketing

Mandy Peterson

Mandy P.

Design

Rochelle Wommack

Rochelle W.

Digital Marketing Coordinator

Tommy Cosimano

Tommy C.

Designer/Developer

Jennifer Scorpo

Jennifer S.

Sr. Account Manager

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile

What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Jordan MarettJordan Marett
Senior Account Manager

Jordan Marett brings energy, clarity, and genuine care to every client relationship at Big Fin SEO. As a Senior Account Manager, Jordan is the connective link between clients and the internal team, translating strategy into action and keeping every project on course.

What do you do at Big Fin SEO?

I’m a Senior Account Manager, part strategist, part translator, and 100% cheer squad (plus the one sending those friendly email nudges to keep things afloat). I act as the bridge between our clients and crew, keeping communication clear, projects on course, and big ideas moving full speed ahead.

What do you like about working at Big Fin SEO?

The Big Fin team is a true dream team, smart, kind, enthusiastic, and always ready to dive in and support your growth. I also feel lucky to work with clients from so many different industries. It keeps every day fresh, teaches me something new, and introduces me to some truly wonderful people along the way.

When you go to the beach, what do you love to do?

Swimming, spotting sea life, and soaking up the sun with snackable (ideally non-meltable) treats. That’s a perfect beach day in my book!

Jenn BelzJenn Belz
Sr. Account Manager

Jenn Belz is Big Fin SEO’s go-to navigator for keeping client accounts on course. With a talent for turning complex strategies into real-world results and a genuine love for the people she works with, Jenn brings both professionalism and warmth to every engagement.

What do you do at Big Fin SEO?

As a Senior Account Manager at Big Fin SEO, I’m the go-to navigator for some of our top clients. I steer the daily details, keep projects sailing smoothly, and make sure we’re charting a course toward the goals that really matter. I love turning complex strategies into real-world results and keeping things organized (and fun) along the way.

What do you like about working at Big Fin SEO?

What I love most about working at Big Fin SEO is the people, both the crew I get to collaborate with every day and the clients we partner with. We’ve got a smart, supportive team that really knows their stuff, and our clients are just as great, collaborative, driven, and genuinely fun to work with. It makes the journey both exciting and rewarding.

When you go to the beach, what do you love to do?

For me, the beach is all about maxing out on relaxation. Book in hand, toes in the sand, and the sound of waves doing their thing. Meanwhile, my kids are running around like it’s their full-time job to have fun, and I love every second of it.

Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Alex ProffittAlex P.
Digital Marketing

Alexandria brings a sharp eye for detail and a passion for local search to her work at Big Fin SEO. Specializing in local SEO, she helps clients get found where it matters most, right in their own communities.

What do you do at Big Fin SEO?

I manage local SEO optimizations for our clients, which includes everything from Google Business Profile management and citation building to local keyword strategy and location-based visibility improvements. I help small and mid-size businesses show up when it counts, right in the communities they serve.

What do you like about working at Big Fin SEO?

I love the team, the support from our leaders, and the flexibility that comes with working at Big Fin SEO. There’s a genuine sense that everyone here has your back and wants you to grow, which makes doing great work feel natural.

When you go to the beach, what do you love to do?

At the beach, I love soaking up the sun, enjoying a great lunch with a view, a nice dinner out, and of course a little shopping! The beach is my favorite place to recharge and have fun at the same time.

Mandy PetersonMandy P.
Designer

Mandy Peterson is the creative force behind Big Fin SEO’s visual identity work. With an eye for clean, compelling design and a deep understanding of how good visuals support digital marketing goals, Mandy brings every brand to life with polish and purpose.

What do you do at Big Fin SEO?

I handle the design side of things at Big Fin SEO, from graphics and brand assets to website visuals and marketing materials. My goal is to make sure everything looks great and communicates the right message. Good design is more than just pretty. It’s strategic, and I love finding that sweet spot where creative and results-driven come together.

What do you like about working at Big Fin SEO?

I love the variety. Every client is different, every project brings a new challenge, and the team here is genuinely supportive and fun to collaborate with. There’s a real sense of pride in the work we do, and that energy is contagious in the best way.

When you go to the beach, what do you love to do?

The beach is my happy place. I love finding a great spot, watching the waves, and just letting the sound of the ocean quiet everything else down. Bonus points for a good playlist and some great snacks along the way.

Rochelle WommackRochelle Wommack
Digital Marketing Coordinator

Rochelle Wommack keeps Big Fin SEO’s digital marketing engine running smoothly. As Digital Marketing Coordinator, she brings organization, attention to detail, and enthusiasm to every campaign and project she touches.

What do you do at Big Fin SEO?

As Digital Marketing Coordinator, I help coordinate digital marketing efforts across our client accounts, making sure campaigns are tracking the way they should, timelines are met, and everything behind the scenes is buttoned up. I love that my role sits at the intersection of strategy and execution because I get to see how all the pieces connect.

What do you like about working at Big Fin SEO?

The people and the culture, without question. Big Fin SEO is the kind of place where you feel genuinely supported, both by the leadership team and by your colleagues. Everyone brings their best every day, and there’s a real excitement around the work we do for our clients. It makes showing up easy.

When you go to the beach, what do you love to do?

I’m all about the full beach experience. Sunrise walks, collecting sea glass, building the perfect sandcastle (technique matters!), and finishing the day with dinner somewhere with a great ocean view. The beach is where I completely unplug and recharge.

Tommy CosimanoTommy Cosimano
Designer / Developer

Tommy Cosimano combines creative design instincts with solid technical know-how to build websites that look great and perform even better. As Big Fin SEO’s in-house Designer/Developer, Tommy is the go-to resource for bringing client visions to life on screen.

What do you do at Big Fin SEO?

I handle design and web development for our clients, which means I’m often working on both the look and the function of a project at the same time. Whether it’s a full website build, a landing page refresh, or solving a tricky technical issue, I like work that requires both creativity and problem-solving. The best outcomes happen when design and development talk to each other early and often.

What do you like about working at Big Fin SEO?

No two projects are exactly alike, and I love that. The team here trusts me to bring real craft to the work, and there’s a great collaborative spirit across the whole crew. When a site goes live and a client is thrilled with the result, that feeling never gets old.

When you go to the beach, what do you love to do?

I like being active at the beach. Volleyball, bodyboarding, throwing a football around. Then eventually I’ll find a good spot to sit, take in the water, and appreciate how big the ocean is. It’s a great reminder to keep perspective.

Jennifer ScorpoJennifer Scorpo
Sr. Account Manager

Jennifer Scorpo is a seasoned account manager who brings both strategic depth and genuine relationship-building skills to her work at Big Fin SEO. Jennifer is dedicated to helping her clients grow, and her clients feel it in every interaction.

What do you do at Big Fin SEO?

As a Senior Account Manager, I’m the main point of contact for my clients and their biggest advocate on the team. My days involve strategy conversations, performance reviews, internal coordination, and a lot of listening. Understanding what our clients truly need is the foundation of everything. Once I have that, I can connect the right resources and help them hit the goals that matter most to their business.

What do you like about working at Big Fin SEO?

I love how much Big Fin SEO genuinely cares, about clients, about the team, and about doing work that makes a real difference. The culture here is warm and collaborative, and there’s always something new to learn. Working alongside people who are passionate about what they do makes every day feel worthwhile.

When you go to the beach, what do you love to do?

The beach is where I truly unwind. I love a long morning walk right at the water’s edge, a good book in the afternoon, and catching the sunset before dinner. It’s the perfect balance of peaceful and joyful, and it always sends me home feeling recharged.