Now Available for Direct Clients Too.
Big Fin SEO builds AI visibility for businesses across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. We are the white-label GEO team behind some of the most respected agencies in the country, and we work directly with select clients who want access to that same expertise.
Learn how AI search works and why your business needs GEO visibility.
We Work Two Ways. Both With Exceptional Results.
Big Fin is the white-label GEO fulfillment partner for marketing agencies. We deliver AI visibility services fully branded as your own, at margins between 50% and 135%. Your clients see your brand. You collect the revenue. We handle all strategy, execution, and reporting.
We occasionally work directly with businesses that want access to the same GEO methodology we build for agency clients. Direct engagements are selective. If your agency doesn’t offer GEO and you found this page, you are looking at the team most agencies quietly rely on.
Our GEO program is built around 12 core pillars of AI visibility, covering the technical, content, authority, and measurement layers that determine how businesses are cited in AI-generated answers.
Every engagement starts with a GEO Readiness Audit that maps your current AI visibility across all major platforms, identifies gaps, and sets a prioritized roadmap for improvement.
Technical SEO, Schema Markup, LLMs.txt, AI Page Structure, Internal Linking
Entity Optimization, Author Profiles, Review Strategy, Google Business Profile
AI Content Enhancements, Pillar Pages, FAQ Development, Comparison Pages
Monthly AI Visibility Audit, AI Prompt Testing (ChatGPT, Gemini, Perplexity), Competitive Reporting
Authority Asset Development, AI Citation Strategy, Digital PR
Choose the tier that fits your clients’ goals and budget. All tiers are month-to-month, fully white-labeled, and can be upgraded as clients grow. Direct client engagements are scoped individually.
GEO is new enough that a lot of agencies and vendors are offering it based on theory, not experience. Big Fin has been building AI visibility programs since the category was still being defined. We combine 15 years of technical SEO rigor, deep experience across 40+ industries, and a proprietary methodology that spans all 12 pillars of AI visibility.
Real-world testing in ChatGPT, Gemini, Perplexity, and Google AI Overviews. White-label delivery infrastructure built for agency scale. GEO work that holds up, delivers measurable results, and represents your agency or business with the quality it deserves.
Not sure where your clients stand on AI visibility? Our GEO Readiness Audit identifies gaps across all major AI platforms and delivers a prioritized action plan. It is the fastest way to scope a new GEO engagement and show clients exactly what they are missing.
GEO Readiness Score
Brand and entity clarity analysis
Content structure evaluation
Schema and structured data review
AI visibility insights
Competitive positioning signals
How the GEO Report Works. Quickly and easily see why your website isn’t appearing in LLM results and what you can do about it.
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Enter your website and business details to get started
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We evaluate how your brand appears across key AI visibility factors.
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Your site is assessed for clarity, structure, and authority.
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You’ll get clear recommendations to improve your AI search presence.
GEO stands for Generative Engine Optimization. It is the practice of optimizing your digital presence so that AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews cite and recommend your business in their generated answers.
SEO focuses on ranking in traditional search results. GEO focuses on how AI systems understand and recommend your business. The disciplines overlap significantly, but GEO requires additional work around structured data, entity signals, content formatting, and AI-specific optimization.
The GEO Readiness Audit identifies your current AI visibility across all major platforms, maps the gaps in your technical setup and content, and delivers a prioritized roadmap for improvement. It is the starting point for every new GEO engagement.
No. Big Fin works with agencies of all sizes and across all client categories. Whether you have one GEO client or fifty, the program scales to match your volume.
Yes. Big Fin’s agency partner program is built for ongoing monthly fulfillment. After the initial audit and technical work, we move into monthly content, monitoring, and reporting under your brand.
Big Fin SEO’s GEO services are built to improve your visibility across all major AI-powered search platforms, including ChatGPT, Google AI Overviews, Perplexity AI, Claude, Microsoft Copilot, and emerging AI assistants. Each platform has different ways of discovering and citing sources, and our approach addresses the signals that matter most across all of them.
AI models evaluate several factors when deciding which businesses to cite: the presence of structured schema markup (especially FAQPage, Service, and Organization schema), the depth and clarity of your on-page content, the consistency of your business information across external directories and review platforms, the strength of your entity footprint through social profiles and third-party citations, and whether your content directly answers the kinds of questions users ask AI assistants. Our GEO program addresses all of these systematically.
GEO measurement tracks how often your business appears in AI-generated responses for relevant queries, how frequently you are cited as a source by tools like Perplexity, how your brand is described when users ask AI assistants about your category, and changes in organic AI-driven referral traffic. We establish a baseline at the start of every engagement and track progress monthly.
GEO and SEO are complementary, not competing strategies. Traditional SEO improves your Google rankings and drives organic traffic. GEO ensures you are the answer AI tools provide when someone asks a question your business should own. As more users shift from keyword searches to conversational AI queries, businesses that invest in both gain a significant advantage over those focused on only one channel.
Affordable. Actionable. Built for the future of search.
Big Fin SEO has been the fulfillment partner behind GEO campaigns for marketing agencies across the United States. Founded in 2014 by Michael Fleischner (TEDx speaker, author, and digital marketing strategist), Big Fin brings institutional SEO knowledge to the fast-evolving field of AI visibility.
When agencies need a GEO partner they can trust to deliver under their brand, they choose Big Fin. When businesses want direct access to that same team, they find their way here.
Book a call to learn how the Big Fin agency partner program works and whether it is the right fit for your team.
Corine RigbyCorine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura AyresLaura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.
Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.
Background
What do you do at Big Fin SEO?
As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael FleischnerMichael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.
Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.
Credentials & Recognition
What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!
