Local SEO or local search engine optimization is a combination of organic methods designed to get your business appearing in local search results on Google and other search engines. Effective Local SEO usually involved published content in the form of NAP (name, address, and phone number) for your business and images.
SEO stands for search engine optimization which is the practice of implementing technical enhancements to web based content, improving the liklihood of indexing by search engines. In turn, websites meeting search best practices have a better change of appearing in search result for targeted queries.
Search engine optimization is synonymous with SEO. It is the practice of applying search engine optimization best practices, both on and off your website, to ensure full indexing and proper placement in search engine results for SERPs.
The best way to improve where your website appears in search results is by applying SEO best practices. Although best practices continue to evolve, providing website browsers with a positive user experience (fast loading website, easy navigation, relevant content, etc.) usually results in improved rankings.
If you’re going to hiring a Search Engine Optimization company to handle your organic optimization, expect to pay between $700 and $2,500 per month depending on the size of your website and optimization techniques being applied.
Search engine optimization comes in all shapes and sizes. Some SEO companies are focused exclusively on a specific niche while others, like Big Fin SEO, support all types of industries and company sizes.
The best way to ensure your site is appearing in search results is to begin with an on-site audit. Use a free or paid SEO tool to evaluate the technical aspects of your site compared to the latest search engine optimization best practices.
Improving search engine rankings will generally take 2 – 3 months. Once website changes are made, Google must fully index your site and track relative to other sites in your niche before altering search rankings.