SEO & Local Search
Strengthen organic rankings and local discovery with technical improvements, service-page optimization, content, and Google Business Profile support.
SEO · AI visibility · Digital marketing
Big Fin SEO is a New Jersey SEO and digital marketing agency serving businesses nationwide. We help you attract qualified leads through search engine optimization, local SEO, AI visibility, paid search management, and websites built to convert.
Based in New Jersey. Helping businesses grow nationwide.
Experience behind
your next stage of growth.
Founded by Michael Fleischner
Author of SEO Made Simple
Strategy + execution
Search, websites & paid media
Real business priorities
Visibility. Leads. Conversions.
Built for how customers search today
Some prospects start with Google. Others look at local listings or ask ChatGPT and Gemini for help choosing a provider. Your marketing needs to make your business easy to find, understand, and contact across those journeys.
We connect technical SEO, useful content, local visibility, and conversion-focused improvements around one goal: bringing the right people to your business.
Our services
Start with your business goals. Build the right mix of visibility, demand generation, and conversion support.
Strengthen organic rankings and local discovery with technical improvements, service-page optimization, content, and Google Business Profile support.
Help search engines and AI tools understand your business through clear content, structured information, and a stronger online presence. Our approach brings AEO and GEO into your search strategy.
Reach people actively looking for your services. We manage targeting, advertising, and ongoing improvements with attention to spend, lead quality, and conversions.
Create a fast, clear WordPress website that supports search visibility, explains your offer, and makes it easier for visitors to become inquiries.
Get experienced guidance on priorities, AI adoption, and growth strategy. We help business owners and marketing teams make decisions and move plans into action.
Talk through your goals, current marketing, and the next steps that make sense for your business.
Serve a local market? Explore our Local SEO services →
Client work
Examples from our published client case studies. Results reflect individual engagements and are not forecasts.
Sunny Family Dental
84.1%
increase in website traffic
An expanding dental practice needed stronger online visibility. SEO and content work supported an 84.1% traffic increase and 51% more conversions over a three-month period.
Laurel Springs
31%+
reduction in bounce rate
An online school needed to turn more interest into applications. Technical and on-page improvements helped reduce bounce rate and increase time on site by more than 50%.
Washington Wellness Center
30%+
increase in new client inquiries
A New Jersey wellness practice faced growing local competition. Its published case study reports more than 30% growth in new client inquiries within two weeks of a broader digital campaign.
THE TEAM BEHIND YOUR GROWTH
Work with Big Fin SEO for the strategy, coordination, and implementation your marketing needs. Our team brings SEO, AI visibility, paid search, and website expertise together around your business goals.
01 / STRATEGY
Priorities shaped around your business, customers, and growth opportunities.
02 / COORDINATION
A coordinated engagement with clear next steps and visibility into the work.
03 / EXECUTION
Search, content, paid media, and website capabilities aligned to your agreed scope.
Founded by Michael Fleischner, author of SEO Made Simple. Meet our team and read our story →
Why Big Fin SEO
You need a marketing partner who understands the business behind the website. We bring strategy and implementation together, with priorities you can understand and progress you can discuss.
We start with your customers, services, markets, and the outcomes that matter to your business.
We improve the foundations of search while addressing how AI tools interpret your business and content.
Know what we are working on, why it matters, and what comes next.
Review relevant traffic, inquiries, conversions, and available lead-quality data alongside visibility.
AI VISIBILITY IN PRACTICE
For Members’ Wealth in Media, Pennsylvania, Big Fin SEO developed a program spanning technical SEO, local content, Google Business Profile optimization, directory listings, paid search, and measurement.
This example from the published case study shows Members’ Wealth included in an AI-generated response to a local provider query.
A documented example, not a guaranteed placement. AI responses vary by platform, prompt, location, and time.
Start with a clearer picture
Use our free AI scan to get an initial view of your visibility. Then talk with our team about the content, technical improvements, and search strategy that could help you move forward.
A useful starting point for a conversation about your business.
Prefer to talk? Request your strategy call.
How we work
01
We review your business goals, current visibility, website, and marketing priorities.
02
We identify the work most relevant to your goals and define a practical scope.
03
We implement, monitor performance, and refine the plan as we learn.
FOR MARKETING AGENCIES
We also offer white-label SEO and AI visibility services for agencies. Explore a partnership built around your clients and your delivery needs.
| Agency | Big Fin SEO |
|---|---|
| Location | 17 Main Street, Suite 601, Robbinsville, NJ 08691 |
| Service area | New Jersey and businesses throughout the United States |
| Core expertise | SEO and local SEO; answer engine optimization (AEO); generative engine optimization (GEO) and AI visibility |
| Additional services | Paid search management, WordPress website development, and marketing consulting |
| Leadership | Michael Fleischner, Founder & CEO and author of SEO Made Simple |
| Contact | 609-310-1808 · support@bigfinseo.com |
Questions, answered
SEO improves how your website can be discovered through search engines. Answer engine optimization (AEO) focuses on making information useful for answer-based results. Generative engine optimization (GEO) addresses how AI systems understand and surface your business. These approaches overlap, so we plan them together.
No. Search engines and AI platforms control their results. We work on the content, technical foundations, and business information that support discovery, and measure what we can observe without promising placement.
Yes. Big Fin SEO is based in Robbinsville, New Jersey, and works with businesses nationwide. We can tailor a strategy to a local service area, multiple locations, or a broader market.
Timing depends on your starting point, competition, website, and scope of work. SEO is an ongoing investment. We establish priorities and review progress over time rather than promise a fixed ranking deadline.
Yes. Our services include paid search management, WordPress website development, and marketing consulting. We recommend the mix that fits your goals instead of assuming every business needs every service.
We discuss your business, goals, current marketing, and challenges. The conversation helps identify potential next steps and whether Big Fin SEO is a fit for the work you need.
Let’s identify where your visibility is falling short and what it will take to turn more interest into qualified inquiries.
Big Fin SEO is a New Jersey digital marketing agency helping businesses grow through SEO, AEO, GEO, AI visibility, paid search, website development, and marketing consulting.
Want to build your own skills? Explore our AI visibility course.
Corine RigbyCorine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura AyresLaura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.
Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.
Background
What do you do at Big Fin SEO?
As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael FleischnerMichael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.
Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.
Credentials & Recognition
What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!