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Double Digit Growth

Info

  • Category: Local SEO
  • Date: Noember, 2025
  • Client: Washington Wellness Center
big fin seo wellness

Local SEO Project Brief:

Washington Wellness Center, located in Robbinsville New Jersey, has been an established business for more than two decades. The center offers a variety of wellness services including chiropractic, acupuncture, and massage therapy. As more individuals moved into the area, competitors increased as well, taking business away from the established practice. In an effort to minimize the impact of competitors and expand their local presence, Washington Wellness tried a number of traditional marketing approaches. Unfortunately, many of these campaigns were ineffective. Where there was success, it was a challenge to determine what was actually working to a single ad, billboard, or mailer. When Dr. Swanekamp realized that Washington Wellness could benefit from digital marketing, he gave Big Fin Solutions a call. Having worked with a number of local businesses, we were able to focus on specific local search engine optimization strategies to showcase his business online and drive more qualified prospects to his established practice.
  • Website optimization
  • Website technical audit
  • Keyword research
  • Sitemap development
  • Content optimization
  • Site load speed
  • Google Analytics
  • Search Console
  • Google my business
  • Yelp optimization
  • Directory submissions
  • Social media management

Step 01

Gather all information

Before getting started with our local SEO program, we met with doctors in the practice to understand the type of marketing they tried in the past, discovering what worked and what didn’t. More importantly, we spent time getting to know the doctors, the services they provided, and how they helped their patients. We asked many questions about the needs of their patients, challenges, and the key drivers of their practice.

By defining a number of unique attributes for Washington Wellness Center, we were quickly able to differentiate the practice from local competitors and use this information to design and implement an optimized website and digital partners.

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Step 02

Develop an SEO Plan

Based on all of the work that we’ve done for professional service providers, we quickly detailed a plan that involved a number of key campaigns including website optimization, Google My Business, local online directories, and reputation management strategies of producing new digital assets. These strategies were implemented based on an agreed upon timeline.
case-study-step-2

Step 03

Measure Results

It didn’t take long to start seeing results. In fact, within 2 weeks of starting our campaign, new client inquiries were up more than 30%. Within the first 6 months, new client revenue was twice the average. We credit the increase in business from improved visibility online from our omni-channel digital campaign.
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Michael Fleischner

Corine RCorine R.
SEO

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura ALaura A.
Executive Director

What do you do at Big Fin SEO?

As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.