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AI VISIBILITY COURSE FOR AGENCIES & MARKETERS

Build the AI Skills Your Clients Are Asking For

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12

AI Visibility Pillars
Understand the complete landscape influencing AI discovery.

7

Priority Focus Areas
Learn where agencies should focus first for the strongest balance of impact and effort.

1

Repeatable Framework
Move from fundamentals through implementation, measurement, and delivery.

Search Is Changing.
Your Skill Set Has to Change With It.

Traditional SEO still matters.

But rankings alone don’t tell you whether AI platforms understand, trust, cite, or recommend a brand.

The challenge isn’t knowing AI matters. It’s knowing what to do next.

Meet Your Instructor

Michael Fleischner

Michael Fleischner

Michael has spent more than two decades working in marketing and search, including as founder of Big Fin SEO and author of SEO Made Simple.

As AI began changing how brands are discovered, cited, and recommended, Michael developed a practical framework for separating what matters from what doesn’t.

This course teaches the full landscape, then shows you where to focus your effort.

  • Founder, Big Fin SEO
  • 20+ years in marketing and search
  • Author of SEO Made Simple
  • Creator of the AI Visibility Framework

One Course.
The Full AI Visibility Lifecycle.

1

Understand

Learn all 12 factors influencing AI visibility.

→
2

Prioritize

Focus on the 7 areas most likely to create meaningful value.

→
3

Apply

Implement, test, measure, report, repeat.

The 12 Pillar AI Visibility Framework

AI visibility isn’t driven by one tactic.

Michael’s framework maps the 12 areas that influence how brands are discovered, understood, trusted, cited, and surfaced in AI search.

You’ll learn all 12, then identify the 7 worth prioritizing first.

AI can’t recommend what it can’t read. Crawlability, site speed, and Core Web Vitals are the mandatory foundation before any other pillar works.
Schema markup and llms.txt help AI platforms understand your client’s identity, context, and content intent directly.
AI cites content that directly answers questions. Learn to build structured content assets instead of generic blog posts.
AI builds internal entity graphs of businesses and people. Get your client’s identity, authority, and NAP consistency right.
AI recommends brands it has seen others vouch for. Apply the E-E-A-T framework to reviews, case studies, and credentials.
“Best [service] near me” now gets answered by AI, pulled from Google Business Profile, citations, and local content.
Build the original research, frameworks, and reference assets AI platforms want to quote and attribute.
Third-party mentions in trusted publications directly shape how AI platforms assess credibility.
AI models train on social platforms and forums like Reddit, so an active, genuine presence adds to your footprint.
Ask the AI platforms your clients’ customers actually use, track the answers, and fix the gaps.
Report on AI mention frequency, citation share, and visibility score, not just keyword rankings.
AI search updates continuously. Turn a one-time audit into a recurring, compounding retainer.

Inside the AI Visibility Course

Inside the 12 Pillars of AI Visibility framework
01

Learn the Framework

Understand what’s actually influencing AI visibility.

02

Know Where to Focus

Separate the high-impact priorities from lower-value effort.

03

Put It Into Practice

Apply the framework through optimization, testing, measurement, reporting, and client delivery.

Self-paced • Practical • Built for working marketers
Enroll Now for $147

What You’ll Be Able to Do After the Course

Turn a changing search landscape into a practical, repeatable capability.

• Audit a brand’s current AI visibility and identify meaningful gaps.
• Prioritize technical, content, entity, authority, and citation opportunities.
• Test visibility across major AI platforms and compare performance against competitors.
• Measure progress and translate findings into clear, useful reporting.
• Turn AI Visibility into a repeatable capability for your organization or agency clients.

Enroll Now for $147

Frequently Asked Questions

This course is built for experienced digital marketers who understand the fundamentals and now need a structured way to apply them to AI-driven discovery. You do not need to be an AI specialist, but the course will be most valuable if you already understand basic SEO and digital marketing.

• Digital marketing agencies
• Agency owners and strategists
• SEO professionals
• Marketing consultants
• In-house marketing teams

15 lessons covering the full 12 Pillar framework, the 7 priority areas to start with, and a week-one action plan.

Yes. Work through the material on your own schedule.
No. The course builds the framework from the ground up, though a working knowledge of SEO helps you apply it faster.
Both. Apply the framework to your own organization or turn it into a repeatable client service.

Ready to Master AI Visibility?

Enroll Now for $147

Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile

What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!