One Page Optimization

Big Fin SEO > Blog > Case Studies > On Page Optimization

Boosting Visibility and Performance with Strategic On-Page SEO

Client Overview

A service-based business reached out to Big Fin SEO after noticing their key landing pages weren’t ranking, despite investing in content and a modern website. Their traffic was flat, and conversions weren’t meeting expectations.

They needed a page-level SEO strategy that would boost visibility and drive more qualified users to take action without redesigning the entire site.

The Challenge

The client’s core service page was underperforming in search results, buried beneath competitors for critical keywords. The content was informative, but not optimized. Meta tags, headings, internal linking, and keyword placement lacked structure and strategy.

The goal: maximize performance from a single, high-value page.

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Our Approach

We conducted a full on-page SEO audit, then implemented targeted improvements to enhance both relevance and user experience.

Our process included:

The Results

Within 6 weeks of implementation, the optimized page showed impressive gains:
  • 🚀 +54% increase in page-specific traffic
  • 🔝 Top 3 rankings for 8 key target keywords
  • 📈 30% increase in conversions from organic traffic
  • ⏱️ Faster page load times and improved mobile UX

Key Takeaway

Sometimes, one page is all it takes.

At Big Fin SEO, our on-page optimization approach delivers fast, measurable impact especially when it’s applied to the right content at the right time.

Ready to Take Your SEO To The Next Level

Effective SEO strategies not only elevate a website’s visibility but also drive targeted traffic, enhance user experience.

Corine RCorine R.
SEO

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura ALaura A.
Executive Director

What do you do at Big Fin SEO?

As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FMichael F.
Founder & CEO

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth – helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!