Benefits of Starting Your Own Podcast
There are a number of benefits to starting your own podcast. Whether you’re familiar with podcasting or new to the medium that’s changing the way people consume information, starting your own podcast can amplify your brand and business.
Depending on what you want to accomplish, podcasting can be as simple as recording a single episode or as complicated as building an entire network. Either way, the benefits of starting your own podcast extend beyond getting in front of new customers and prospects.
Knowledge: One of the greatest benefits of starting your own podcast is that it provides you with an opportunity to raise your profile and become recognized for your knowledge in a particular industry or field. For example, if you’re a business owner, podcasting can help you invite guests to discuss the various aspects of your industry.
To set yourself up as an authority in the business world and become a trusted resource for your customers, you need to start early and often. Establishing yourself this way through podcasting will do more for your business than simply providing a free resource, it will serve to strengthen the value of the knowledge you can provide to others.
The goal of starting your own podcast is not just about building listeners and attracting new customers; it’s also about building credibility and respect in your industry.
Personal Branding: Podcasting is an excellent way to establish your personal brand and to promote your business while spending less than you spend on other marketing channels. This is because podcasts – unlike TV or radio ads – are not subject to the same FCC broadcast regulations as traditional media.
As a result, you can use podcasting as a free advertising platform for promoting your business and gaining new customers. In fact, some experts say that it can be even more effective than traditional forms of advertising due to the fact that consumers are listening in their own time, rather than at a set time on television or radio.
Using podcasting to develop and maintain your personal brand, lead to more long-term benefits. For example, if you’re a business owner, becoming recognized in the podcasting industry can help you build your network of influential individuals. This is because most podcasts are available on iTunes (an initial point of contact for many potential customers) and other popular listening channels.
Media Relations: Podcasts offer media relations opportunities for all sorts of businesses. The best part? There’s no limit on the number of customers you can reach and distribute your message to. As a result, as you continue to build your following, you can reach more people.
Your reach is critical when it comes to improving your personal brand or promoting your company. As you increase your exposure, you amplify your media outreach, improving relations with media outlets, potential guests, and connects. This can result in sponsorships and growth in following.
As someone who started from scratch with the Digital Freelancers Podcast, I know the value of starting your own podcast. I encourage anyone reading this article to give it a try. It’s only impossible until someone does it!
