Best Princeton SEO Company
The best SEO company in Princeton is closer than you think. Big Fin SEO, an award-winning Princeton SEO company has been one of the most popular and reliable search engine optimization agencies since 2010. In fact, the agency prides itself on a long list of public and private clients who have relied on the agency to elevate their online presence, generate leads, and improve their online brand.
Princeton SEO Services
What differentiates one SEO company from another? For some, it’s the tools they use (ex: SEMrush, MOZ). For others, it’s the quality of the SEO‘s that either own these agencies or are actively managing search engine related projects. At Big Fin SEO, our staff has experience across more than 40 industries and decades of experience.
You can’t find Princeton SEO services from spammy email sent to you from over seas. Yet many companies still rely on low cost services to help them improve their website presence. When it comes to your online brand, you should be focused on finding and working with viable firms with deep experience working with companies like yours.
Search engine optimization is not just about finding the right firm, it’s also about expertise in your particular geography. As mobile searches account for a large percentages of online search, it’s important to find a local SEO company that can help you and your business show up in both local as well as national search results.
SEO Process
For SEO to be effective, it’s essential to have a well documented process of optimization. At Big Fin SEO, we are very transparent about out search engine optimization strategy and process that we apply to all of our client’s digital assets. The process includes the following:
- Basic SEO
- Keyword Research
- Technical SEO
- On-Page SEO
- Off-Page SEO
This process has been proven effective time and again, evolving with each Google core update.
Basic SEO
Basic SEO is focused on a number of fundamentals that are essential for any website or blog. This includes elements such as setting up Google Analytics in order to track website performance.
Additionally, basic SEO includes setting up Google Search Console and Bing Webmaster tools. By setting up, publishing to and monitoring these tools, you gain valuable insight into ways to improve your website performance.
As part of the before mentioned Google and Bing resources, you can submit sitemaps to help website crawlers access and find all of the content on your website – improving visibility among search engines. You can even check these tools for manual actions and confirm indexing of your website.
Whether your business is in Princeton, Hamilton, or West Windsor, you need to make sure your website is equipped with the proper optimization tools. For those using WordPress, this would include the Yoast plugin for SEO.
Keyword Research
Any Princeton SEO firm that you work with is going to focus on keyword research. This is one of the most important elements of any engagement designed to improve your website rankings. There are a few ways that you should be thinking about keyword research if you want to rank well for target keyword phrases.
Begin by identifying your competitors and see how they rank for target keywords, called “money” keywords. What are the keywords that will drive the right traffic to your website or blog? Once you have an initial list of keywords to target, focus on long-tail keywords that users search to find products or services you offer.
When you see pages ranking for specific keywords in search results, go deeper. We always analyze the intent of pages already ranking for those keywords because it indicates how Google is relating to a particular keyword or keyword phrase.
The final step is to take a close look at the difficulty to rank a particular keyword or keyword phrase. There are a number of great tools like Neil Patel’s Ubersuggest which allows you to see, from an organic perspective, how difficult it can be to rank for a given keyword. This is an incredibly important step that is often overlooked.
Technical SEO
Once your Princeton SEO company has taken care of the optimization basics and keyword research, the next and arguably most important part of the process is done. With technical site improvements, your site is easier to access and performs at a higher level – essential for appearing on Google search results.
Technical SEO focuses on factors focused on site performance. This includes fixing crawl errors including broken internal and external links, making sure users can access all of your pages within just a few clicks, and fixing any redirect loops or issues.
Additional technical SEO factors are focused on security and performance. For example, making sure you site sits on a secure domain using https:// is vital to your sites optimization. Sites that are not using an SSL will be flagged as malicious and unsafe. Google obviously won’t prioritize sites that have not been identified as secure.
The last step from a technical perspective is making sure you site doesn’t have any unnecessary redirects or broken links. All of these technical issues must be resolved before focusing on on-page and content optimization.
Let’s take a closer look at this area as the next phase in our 5 step optimization process as a Princeton SEO company.
On-Page & Content
Making sure your web pages are fully optimized is a great way to get your pages showing in search results.
One of the best ways to optimize your pages is to fix duplicate, missing, and truncated page titles. Always make sure that page titles include target keywords. This helps Google understand the content on your page and improve results around specific keyword phrases.
Additional on-page factors like titles, meta tags, page content, and H1 tags are an ideal way to meet basic optimization criteria. Adding internal linking and optimizing images are bonus points you don’t want to miss.
Off-page SEO
Most Princeton SEO firms that focus on on page optimization aren’t all that experienced with off-page optimization. This requires heavy lifting, identifying opportunities to generate inbound links to your website.
Off page optimization begins by analyzing your competitor’s link profile and conducting a link intersect analysis to identify link building opportunities. Then the work begins.
Once link targets have been identified, Big Fin SEO, a Princeton SEO firm, begins an outreach campaign – acquiring target links and turning unlinked mentions into inbound links for your website.
Additionally, we find new link building opportunities and deploy advanced methods including guest blogging and press releases to build quality links to your site. These build website authority and improve the overall Domain strength of your website, resulting in better organic rankings.
SEO Services in Princeton
Now that that you understand the power of a well thought through search engine optimization methodology, it’s important to work with a trusted firm that can help deploy the service in a reliable way. As a next step, contact Big Fin SEO to enhance your online reputation and rankings.
Over time, your website will continue to garner higher rankings resulting in more traffic and sales. The best part is that when you appear at the top of results, it reinforces your brand name and business.
