SEO and Social Media Project Brief:
Sunny Family Dental is a leading practice based in California. Dr. Shah is one of the area’s top docs with awards for cosmetic dentistry and many other disciplines. In addition to managing a successful practice, he lectures, trains, and develops others in the dental field.
Although Sunny Family Dental has a thriving practice, they were looking to expand into other areas with new office locations. In addition to working with Dr. Shah to promote new locations via social media, we also embarked on an aggressive program to improve organic search results (SEO). His website needed to be optimized, as well as local directory listings, so we implemented our technical audit. The result was a focused plan for optimizing his brand online.
SEO Technical Audit
Our engagement began with a review of web properties. By understanding the work previously done by Dr. Shah and his team, we were able to gain insights. Key discoveries were later used to develop website content that search engines would love and patients would find valuable.
The technical audit revealed a number of specific performance issues that needed to be addressed. Additionally, we identified the most popular services and content that website visitors found most engaging. This helped re-prioritize web pages and focus our optimization efforts.
Doing the Work + SEO
It’s great to have a plan but plans need to be executed. After analyzing all of the organic data and formulating a strategy to focus on particular keywords and topics, we embarked on an aggressive initiative to grow social media followers and improve website traffic for Sunny Family Dental. The solution involved both social media management as well as driving individuals to their website for additional information.
Increasing exposure online required the development of an editorial calendar for the website blog and each social channel to target specific areas. This advanced targeting allowed us to reach the right prospects at a very low cost.
It wasn’t long before we saw a major uptick in organic traffic. We were able to develop and publish meaningful content that grew website traffic by more than 84.1% in just 3 months. This resulted in a 51% increase in conversions for a 3-month period.