Increase Visibility with Google Business Profile

For local businesses in New Jersey, visibility on Google Maps and local search results can make or break your customer acquisition efforts. Your Google Business Profile (GBP) is one of the most powerful free tools available to attract customers actively looking for your services. To get the most out of it, you need to optimize this tool.

This comprehensive guide will walk you through everything you need to know to fully optimize your GBP and stand out from your competition in the Garden State.

Why Your Google Business Profile Matters

Google Business Profiles are the foundation of local SEO. They appear prominently when users search for businesses “near me,” look up specific services, or explore maps for options. An optimized profile increases your chances of appearing in Google’s Local Pack, Google Maps, and organic local search results.

Step 1: Claim and Verify Your Listing

If you haven’t already claimed your GBP, go to Google Business and search for your business. Claim it and follow the verification process, typically done via a postcard or phone verification.

Pro Tip: Use a business email tied to your domain (e.g., yourname@yourcompany.com) to boost trust signals with Google.

Step 2: Complete Every Field with Accurate Information

• Business Name: Use your real-world name (no keyword stuffing).
• Address: Ensure consistency with your website and citations.
• Phone Number: Use a local number rather than a call center.
• Website: Link directly to the most relevant page (e.g., location-specific page).
• Hours of Operation: Keep them updated for holidays or seasonal changes.
• Services and Products: Add detailed service descriptions and pricing if applicable.

Step 3: Choose the Right Business Categories

Google allows you to select a primary and multiple secondary categories. Make sure your primary category is as specific as possible (e.g., “Orthodontist” instead of “Dentist”).

Step 4: Add High-Quality Photos and Videos

Businesses with photos get 42% more requests for directions and 35% more clicks to their website.

• Logo and Cover Photo
• Interior and Exterior Photos
• Photos of Staff, Products, Services
• Videos: Showcase services or customer testimonials

Update media regularly to stay fresh and engaging.

Step 5: Manage and Respond to Reviews

Positive reviews directly influence rankings and consumer trust.

• Ask satisfied customers to leave reviews
• Respond promptly to all reviews
• Address negative feedback constructively

Pro Tip: Create a short URL for easy sharing: g.page/yourbusinessname/review

Step 6: Use Google Posts Regularly

Google Posts appear in your Business Profile and can highlight:

• Promotions
• Events
• New blog posts
• Announcements

Include calls-to-action like “Learn More” or “Book Now.”

Step 7: Use Google Messaging and Q&A Features

• Messaging: Enable this feature so users can text your business.
• Q&A: Monitor this section and seed it with common questions.

Step 8: Leverage Google Business Insights

Review data like:

• How customers found your listing
• What actions they took (calls, website visits)
• Where they are located

Use these insights to guide your ongoing local SEO strategy.

Case Study: Tony’s HVAC in Edison, NJ

Tony’s HVAC optimized their profile with seasonal posts, high-res photos, and consistent reviews. In just four months, their discovery searches rose by 83% and inbound calls doubled.

If you want to attract more local customers in New Jersey, optimizing your Google Business Profile is a must. When fully optimized, your profile becomes a 24/7 marketing tool that brings in leads, builds trust, and boosts your visibility.

Need expert help getting it done? Our New Jersey-based local SEO specialists are ready to assist.