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Reputation is Everything

There are a lot of reasons why SEO is important for your business. For me, it really comes down to one thing – reputation.

After being in this business for nearly 2 decades, I can tell you that people don’t call Big Fin SEO when everything is running smoothly. Either their brand, website, or a combination of the two have been damaged. This may be because they are not appearing in search results or they simply don’t like their page 1 results.

Some people believe that a good defense makes for a good offense. Unfortunately, Google doesn’t work that way. If you want to have a strong reputation online, you much proactively manage the content being published about your brand.

When was the last time you Googled yourself? Are you happy with the results? The same is true when it comes to your brand. What do the results say about you and the people you work with? Will the content impress would-be customers or scare them away.

Fixing negative online results take time. That’s why we encourage all of the companies we work with to go on offense – producing meaningful content on a consistent and regular basis. This is often done using: websites, blogs, images, videos, and more.

In addition to creating content, you want to amplify it to support your reputation across multiple channels including social media, industry listings, and of course, your website. Winning online is really more of a marathon than a sprint. Those who win marathons train consistently over time and have a lasting impact.

My goal today is to get you to think about proactively managing your online reputation. Start by evaluating your current digital assets, improving them, expanding them, and then amplifying your content. When you do, you create enough of your own content about you/your business, that othf#er listing(s) can’t take your place.

Need reputation management help? Contact us.

Michael Fleischner

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Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile

What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!