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Reputation management services

What is Reputation Management?

Reputation management is the proactive management of an individual or company persona online, often constructing it to be positive in nature. Reputation management may include the development of digital assets to improve image including but not limited to websites, blogs, videos, and images.

What is Reputation Score?

Reputation score is a number given to an individual or company based on a number of factors which may include: length in business, customer review ratings, and legal standing. Reputation scores and algorithms vary based on the reporting entity.

How can I Improve My Reputation?

Improving your reputation online requires proactive management of content that you control. When working with reputation management firms, begin with a full diagnostic of your online reputation. This includes a deep-dive of all digital assets appearing online such as websites, blogs, video, images, mentions, social media, etc.

To effectively manage your reputation, damaging online mentions need to be removed. Reputation management companies will attempt to remove negative listings but this is not always possible. As a result, some listing will remain online permanently. To combat this issue, new digital assets, designed to outrank negative ones, are created.

How Long Does Reputation Management Take?

Although some negative online listings can be removed rather quickly, others need to be moved off of page one with higher ranking content. This can take many months or even a couple of years to accomplish. However, if done properly, positive changes can last for a long period of time.

How to choose a Reputation Management Company

The best ways to choose a reputation management company is to find a business who has expertise in search engine optimization (SEO) and has worked to improve the reputation of others in a similar situation to your own. This may include companies in your niche or individuals of similar standing.

Be sure to get a clear understanding of any short-term or long-term fees associated with reputation management work. Some companies will charge a flat monthly fee while others will charge a monthly fee plus additional costs depending on asset creation such as video production.

Effective reputation management can have a very positive impact on your business or personal reputation. The best time to start is now. If you need to improve your reputation, give us a call to see how we can help at (609) 310-1808.

Michael Fleischner

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Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile

What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!