Online Lead Generation

Info

  • Category: Web Optimization
  • Date: January, 2018
  • Client: Laurel Springs
Big Fin SEO 39 grow

SEO and Lead Generation Project Brief:

Laurel Springs is an accredited, private, online high school offering a complete selection of core academic and elective courses required for graduation and admission to college. As one of the leading online high schools in the country, Laurel Springs wanted to generate more student applications and increase enrollment.

In order to achieve more awareness for Laurel Springs, online secondary education, and the benefits of learning online, Big Fin SEO developed a comprehensive optimization strategy for the website and online digital assets. Much of our work was focused on a technical website audit, gaining deep insights into opportunities for increasing organic search results.

Step 01

Technical Audit

Any effective engagement designed to increase online lead generation must begin with a deep and sophisticated technical audit. Whether you’re looking to improve organic or paid results, your website is a central component that must perform optimally and meet technical requirements established by search engine crawlers. After the initial audit, we put together a plan for Laurel Springs to enhance their website and improve online conversions.

Step 02

Website Programming

As we identified a number of ways to improve the technical aspect of the Laurel Springs website, we began to implement on -page changes. Additionally, we expanded our utilization of Google-provided tools including Google Analytics and Google Console. In just a few short weeks, we optimized the website and started to see results.
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Step 03

Results

We saw an immediate impact from our efforts: Bounce rate dropped more than 31%, on-site time increased more than 50%, and overall conversions increased by double digits. Not only did Laurel Springs begin to see more website traffic, but they converted more prospects to customers.
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Corine RCorine R.
SEO

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura ALaura A.
Executive Director

What do you do at Big Fin SEO?

As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FMichael F.
Founder & CEO

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth – helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!