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Make the Most of Your Next SEO Audit

Search engine optimization is more important that ever before. With pending updates from Google as part of their Page Experience Update and search results becoming more personalized, conducting a proper SEO audit for your website can help you stay ahead of the curve.

What an SEO Audit Can Help You Achieve

  • Update and optimize your titles, headings, and meta descriptions on all pages of your site. These are the elements that are most important to search engines. They will help search engines determine what your page is about when they read your content. You need to make sure that the title, heading tags, and meta descriptions include relevant keywords related to what the page is about.
  • Make sure that you have good page content on all pages of your site. This includes using the right amount of keywords in a natural manner so that search engine spiders can read this text and determine if it’s relevant to a user’s query.
  • Make sure that you have the right sitemap.xml file as well as an XML Sitemaps for Google to use. Upload your XML Sitemap to Google Console.
  • Update your site metadata and crawl all the pages of your site. The two most important elements here are your meta description and canonical tag. The meta description is the text below a link, such as in this example:
    SEO Software
    The “title” element in this example is the meta description text that appears under that link when you click on it. And the “content” element in this example is the actual page content. If this were a real SEO audit, you would also check for pages that don’t have any description or no description at all. You can then add your own snippet meta description and title where appropriate. This will help your site be more search engine friendly.
  • The canonical tag is another critical piece of information you need to include in your webmaster tools account. Your sitemap should point to an index page, and your index page should contain the canonical tag. A canonical tag tells search engines which URL they should use for search results when someone queries your site. If all of the pages on your site point to a single URL (the index page in this case), then search engines will use that one URL for results instead of the URLs at any other pages on your site. This is important because it helps search engines determine what kind of content is indexed on your website. If you have multiple URLs pointing to the same content, but with different numbers in place of “/”, like in these examples:
    URL = http://www.example.com/index.html
    URL = http://www.example.com/index2.html
  • Check the markup and content at the page level and see if you have any duplicate meta information or faulty code that might cause issues with how Google spiders or displays your content. You want to make sure that you fix any issues like this before it causes problems in search results.

Getting Started with Your SEO Audit

These suggestions are a few things to look at when conducting a simple SEO audit that you can run on your website. There are certainly more complex ways to do an audit, but this gives you the basics of what you should be looking for. If your website is not currently optimized for search engines, there are tools that can help you figure out how to get started. And of course, consider using an SEO agency who can elevate your organic rankings! The most important thing is to get started with your SEO audit as soon as possible and take action on the results of that audit.

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Corine RCorine R.
SEO

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura ALaura A.
Executive Director

What do you do at Big Fin SEO?

As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FMichael F.
Founder & CEO

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth – helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!