Affordable SEO Programs

Affordable SEO Programs include websites offering free site audits and scans. Additionally, you’ll find FREE tools designed to help you track keyword rankings and ways to improve on-page SEO factors. Here is a list of 22 affordable SEO programs.

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices

Enter a URL, and this tool will test the loading time and performance
for desktop and for mobile, plus identify opportunities to improve (and
pat you on the back for what you’re doing well). The mobile results
also come with a user experience score, grading areas like tap targets
and font sizes.

Alternatives: Pingdom, WebPageTest, and GTmetrix

2. Moz Local Listing Score

See how your local business looks online

Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

3. Keywordtool.io

Hundreds of keyword ideas based on a single keyword

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.

Alternative: Answer the Public, Ubersuggest

4. Google Analytics

Complete web stats and search insights

In addition to tracking pretty much every bit of traffic you could
imagine on your website, Analytics also surfaces many keyword insights
as to which terms people use to land on your pages.

You can get this data either under Acquisition > Search Console
> Queries or Acquisition > Campaigns > Organic Keywords.

Alternative: Matomo, Open Web Analytics, and Clicky

5. Google Search Console + Bing Webmaster Tools

Constant website analysis, alerts, and error reports

These webmaster tools help give you a taste of what the two top
search engines think of your site. It’s helpful to see any bugs, alerts,
and indexing issues.

Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

6. Ahrefs’ Backlink Checker

Comprehensive link analysis

The free version of Ahrefs’ Backlink Checker shows the top 100
backlinks to any website or URL, along with the total number of
backlinks and referring domains (links from unique sites), Domain Rating
(DR), and URL Rating (UR) where applicable.

Pro tip: Paste in a competitors website to find instant link opportunities.

7. Moz Link Explorer

Complete overview of your website, pages, and links

The free version of Link Explorer gives you a quick look a full range
of link analysis, including a look at the most impactful links coming
your way and your most linked-to pages.

8. Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will
return all sorts of helpful stats to guide your keyword strategy:
monthly search volume, competition, and even suggested terms you might
not have considered.

9. Google.com in an Incognito Window

Discover auto-fill opportunities

Searching Google.com in an incognito window will bring up that
all-familiar list of autofill options, many of which can help guide your
keyword research. The incognito ensures that any customized search data
Google stores when you’re signed in gets left out. Incognito may also
be helpful to see where you truly rank on a results page for a certain
term.

10. Google Trends

See the relative search popularity of topics

Google Trends shows the popular search terms over time, which is
useful for uncovering seasonal variations in search popularity amongst
other things. Compare multiple terms to see the relative popularity.

11. Ahrefs SEO toolbar

Instant SEO metrics for web pages and Google searches

See how much traffic the current web page gets each month, how many
keywords it ranks for, how many backlinks it has, and more. Also shows
the search volume, CPC and difficulty of every keyword searched in
Google

Alternative: MozBar

12. SEO Web Page Analyzer

Get a full on-page analysis of your website

SEO Web Page Analyzer performs a comprehensive on-page analysis to
uncovers issues like as missing image alt tags, heading structure
errors, and page bloat.

Alternatives: HubSpot Website Grader, SEO Analyzer

13. SERP Simulator

Preview how your web pages will look in Google’s search results

See how your meta title and description will appear in the search
results before you even publish your web page. Works for desktop and
mobile. Check for truncation issues and fix them instantly.

14. Schema Creator

Customize how your web pages appear in the search results

Create custom code so that your reviews, events, organizations, and
people are displayed the way you want in Google’s search results. Once
you’ve created your schema code, copy and paste into your website.

Here’s an example of Schema in action:

15. SimilarWeb

View site stats for any domain

Use this tool to estimate how much traffic a website gets. See a
breakdown of traffic sources, locations, and more. A helpful tool for
competitor research.

16. SERP Robot

See your ranking position for up to five keywords

Enter any website or web page and up to five keywords to see where
you rank for each of them. Check your competitors’ rankings too.

17. XML Sitemaps

Build a sitemap

Simply enter your site’s URL and some optional parameters, and XML
Sitemaps will create a sitemap that you can upload to Google Search
Console and Bing Webmaster Tools. Free up to 500 pages.

18. Browseo

See your website the way a search engine sees it

Enter your site, and this tool will strip out everything but the
guts, revealing your website the way search spiders see it. This
particular view can be helpful to see the hierarchy you’ve given
particular elements (maybe without realizing it!).

19. SEO Site Checkup

Audit your website for on-page and technical SEO issues

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

20. Yoast SEO

Suggestions for search engine optimizing your blog posts

Enter the main keyword for your blog post and Yoast SEO will
suggest how to tweak your blog post to optimize it for search engines.

21. LinkMiner

Instantly find broken links on any web page

LinkMiner is a simple Chrome extension that checks the HTTP status of
all links on the current web page. All broken (404) links are
highlighted red. A useful tool for discovering broken link building
opportunities.

Create a link for customers to review your business on Google

Customer reviews are important for local SEO purposes. This tool
allows you to create a shareable link for customers to review your
business on Google.

22. Copyscape

Check for duplicate content

Enter a URL for a blog post or website, and Copyscape can tell you
where else that content exists online. You might find results that
you’ll need to follow-up with to help get your SEO in order.