Affordable SEO Programs

Affordable SEO Programs

Affordable SEO Programs include websites offering free site audits and scans. Additionally, you’ll find FREE tools designed to help you track keyword rankings and ways to improve on-page SEO factors. Here is a list of 22 affordable SEO programs.

1. Google PageSpeed Insights

   Check the speed and usability of your site on multiple devices

   Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

   

   Alternatives: Pingdom, WebPageTest, and GTmetrix

2. Moz Local Listing Score

   See how your local business looks online

   Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.

   

3. Keywordtool.io

   Hundreds of keyword ideas based on a single keyword

   Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities and common questions asked.

   

   Alternative: Answer the Public, Ubersuggest

4. Google Analytics

   Complete web stats and search insights

   In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages. You can get this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.

   

   Alternative: Matomo, Open Web Analytics, and Clicky

5. Google Search Console + Bing Webmaster Tools

   Constant website analysis, alerts, and error reports

   These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

   Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.

   

6. Ahrefs’ Backlink Checker

   Comprehensive link analysis

   The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.

   Pro tip: Paste in a competitors website to find instant link opportunities.

   

7. Moz Link Explorer

   Complete overview of your website, pages, and links

   The free version of Link Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

   

8. Google Keyword Planner

   Know what people search for

   Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

   

9. Google.com in an Incognito Window

   Discover auto-fill opportunities

   Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

   

10. Google Trends

    See the relative search popularity of topics

    Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.

    

11. Ahrefs SEO toolbar

    Instant SEO metrics for web pages and Google searches

    See how much traffic the current web page gets each month, how many keywords it ranks for, how many backlinks it has, and more. Also shows the search volume, CPC and difficulty of every keyword searched in Google.

    Alternative: MozBar

12. SEO Web Page Analyzer

    Get a full on-page analysis of your website

    SEO Web Page Analyzer performs a comprehensive on-page analysis to uncovers issues like as missing image alt tags, heading structure errors, and page bloat.

    

    Alternatives: HubSpot Website Grader, SEO Analyzer

13. SERP Simulator

    Preview how your web pages will look in Google’s search results

    See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile. Check for truncation issues and fix them instantly.



14. Schema Creator

    Customize how your web pages appear in the search results

    Create custom code so that your reviews, events, organizations, and people are displayed the way you want in Google’s search results. Once you’ve created your schema code, copy and paste into your website.

    Here’s an example of Schema in action:



15. SimilarWeb

    View site stats for any domain

    Use this tool to estimate how much traffic a website gets. See a breakdown of traffic sources, locations, and more. A helpful tool for competitor research.



16. SERP Robot

    See your ranking position for up to five keywords

    Enter any website or web page and up to five keywords to see where you rank for each of them. Check your competitors’ rankings too.



17. XML Sitemaps

    Build a sitemap

    Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. Free up to 500 pages.



18. Browseo

    See your website the way a search engine sees it

    Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).



19. SEO Site Checkup

    Audit your website for on-page and technical SEO issues

    Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.



20. Yoast SEO

    Suggestions for search engine optimizing your blog posts

    Enter the main keyword for your blog post and Yoast SEO will suggest how to tweak your blog post to optimize it for search engines.

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21. LinkMiner

    Instantly find broken links on any web page

    LinkMiner is a simple Chrome extension that checks the HTTP status of all links on the current web page. All broken (404) links are highlighted red. A useful tool for discovering broken link building opportunities.

Create a link for customers to review your business on Google

Customer reviews are important for local SEO purposes. This tool allows you to create a shareable link for customers to review your business on Google.

22. Copyscape

    Check for duplicate content

    Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.

Affordable SEO Programs

All of these solutions will give you helpful SEO information about your website or blog. Consider a paid tool if you want to go deep, monitor results, and improve overall online visibility. FREE is good but doesn’t get you everything you need for search engine optimization.