Sunny Family Dental is a leading practice based in California. Dr. Shah is one of the area’s top docs with awards for cosmetic dentistry and many other disciplines. In addition to managing a successful practice, he lectures, trains, and develops others in the dental field.
Although Sunny Family Dental has a thriving practice, they were looking to expand into other areas with new office locations. In addition to working with Dr. Shah to promote new locations via social media, we also embarked on an aggressive program to improve organic search results (SEO). His website needed to be optimized, as well as local directory listings, so we implemented our technical audit. The result was a focused plan for optimizing his brand online.
Our engagement began with a review of web properties. By understanding the work previously done by Dr. Shah and his team, we were able to gain insights. Key discoveries were later used to develop website content that search engines would love and patients would find valuable.
The technical audit revealed a number of specific performance issues that needed to be addressed. Additionally, we identified the most popular services and content that website visitors found most engaging. This helped re-prioritize web pages and focus our optimization efforts.
It’s great to have a plan but plans need to be executed. After analyzing all of the organic data and formulating a strategy to focus on particular keywords and topics, we embarked on an aggressive initiative to grow social media followers and improve website traffic for Sunny Family Dental. The solution involved both social media management as well as driving individuals to their website for additional information.
Increasing exposure online required the development of an editorial calendar for the website blog and each social channel to target specific areas. This advanced targeting allowed us to reach the right prospects at a very low cost.
Corine R.
SEO
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura A.What do you do at Big Fin SEO?
As Executive Director at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael F.What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth – helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!
