Search engine optimization isn’t just about showing up it’s about standing out. At Big Fin SEO, we help businesses rise through the rankings with strategies designed to weather algorithm updates and reel in real results. Whether you’re targeting a local dock or national waters, we tailor every SEO approach to your goals, your audience, and your market.
Why SEO Matters
Search engines are the busiest channels in the digital sea over 90% of online experiences start with a search. If your business isn’t on the first page, you’re missing out on a massive wave of opportunity. SEO helps build long-term visibility, trust, and authority that keeps you above the tide and ahead of the competition.
When customers near you are searching, you want to be the first name they see. Local SEO ensures your business shows up in map results, “near me” searches, and local directories attracting nearby customers ready to walk through your door.
Start showing up in local search results with our proven local SEO services.
Search is rapidly evolving. Users aren’t just clicking on webpages anymore, they’re asking AI assistants. AI optimization ensures your business isn’t just found in search engines like Google, but also cited and recommended by generative AI platforms like ChatGPT, Gemini, and Perplexity.
Modern AI-centric search isn’t just about rankings it’s about being the trusted source inside conversational results and answer engines. AI Optimization blends traditional SEO with advanced tactics that help your content:
This means your brand shows up not just in search listings, but in the responses users see when they ask AI tools, expanding visibility beyond traditional search results.
Your reputation is your brand’s most valuable vessel and it only takes a few negative reviews to start taking on water. With our reputation management services, you can actively shape how potential customers perceive you online.
We don’t just dabble in SEO we live and breathe it. With technical know-how, creative storytelling, and deep industry knowledge, our crew is equipped to steer your SEO strategy toward sustainable growth.
Corine RigbyCorine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura AyresLaura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.
Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.
Background
What do you do at Big Fin SEO?
As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael FleischnerMichael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.
Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.
Credentials & Recognition
What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!
