SEO for Health & Wellness

Big Fin SEO > SEO for Health & Wellness

Grow Your Practice, Naturally Starting with Search

Today’s wellness seekers aren’t just looking for care they’re looking for trusted providers they can discover, research, and feel good about online. Whether you’re a chiropractor, therapist, nutritionist, holistic practitioner, or wellness clinic, a strong SEO strategy ensures you show up when people need you most. At Big Fin SEO, we help wellness professionals rise above the noise, build credibility, and attract new clients organically.

Why Health & Wellness SEO Matters

More than 75% of patients begin their health journey with an online search. That means if your practice doesn’t appear in those results, you’re missing out on real, ready-to-book clients. SEO helps you get discovered, educate your audience, and stand out in a highly personal and trust-based industry. From “massage therapist near me” to “functional medicine in [city],” we help your practice surface at just the right moment
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How We Help

We optimize your Google Business Profile, local listings, and map placements so your practice appears in searches like “chiropractor near me” or “reiki sessions in [town].”

We build out individual SEO-rich service pages for each offering whether it’s acupuncture, therapy, IV hydration, or hormone balancing so your audience (and Google) knows exactly what you provide.
We create meaningful, informative blog content that answers client questions and supports long-tail keywords like “how chiropractic helps migraines” or “best yoga poses for anxiety.”
Your website should be fast, secure, mobile-friendly, and (where applicable) privacy-compliant. We help ensure a seamless experience for your clients that meets modern best practices.
Your reputation is your referral network. We help you monitor and grow your online reviews on platforms like Google, Healthgrades, and Facebook building trust and improving local rankings.
We track the metrics that matter: appointment bookings, form submissions, phone calls, and traffic by channel so you know exactly what’s working.
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What We Help Wellness Practices Achieve

Member Affiliations

We proudly support wellness providers affiliated with:
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White-Label GEO and SEO for Health and Wellness Clients

Health and wellness clients rely on trust and local discovery. We provide white-label GEO and SEO fulfillment so your agency can offer AI visibility services under your brand, with our team doing the work.

Let’s Put Your Practice in Front of the Right People

Whether you’re just starting your business or ready to scale, a custom SEO strategy ensures your services are seen, your voice is heard, and your schedule stays full.

Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile


What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit


What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!