AI Audit

Author: Michael Fleischner

Michael Fleischner is a marketing strategist, entrepreneur, author, and TEDx speaker with more than 20 years of experience helping businesses grow. As Founder and CEO of Big Fin SEO, he advises small and midsize businesses on marketing strategy, SEO, paid advertising, customer acquisition, and Generative Engine Optimization (GEO). Michael works directly with business owners and leadership teams through half-day marketing strategy intensives, full-day workshops, and ongoing strategic advisory engagements, including fractional CMO support. He is the author of SEO Made Simple and The 7 Figure Freelancer, and has served in national leadership roles with the American Marketing Association. Learn more about Michael at https://michaelfleischnermedia.com or explore his marketing strategy services at https://bigfinseo.com/marketing-strategy/.
AI agents for marketing
Michael Fleischner November 7, 2026

AI Agents for Marketing: Which Tasks Should You Delegate?

A marketer using AI agents for marketing may have more campaign signals to review than time to act on them. One channel flags a drop in clicks, while another shows fresh customer interest. That complexity puts pressure on marketing teams to move quickly without losing the judgment that protects a brand. Delegation does not mean […]

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AI marketing reporting
Michael Fleischner November 5, 2026

How to Use AI to Turn Marketing Reports Into Action Plans

A marketing team can have dashboards full of numbers and still be unsure what to change on Monday. Reports can take hours to prepare, yet leave the same questions unanswered: Which campaign needs attention? Who should act? What would count as a better result? AI marketing reporting can help teams find patterns and spend less […]

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AI for SEO
Michael Fleischner November 4, 2026

How to Use AI for SEO Research and Content Planning

A content team with a crowded backlog can use AI to turn scattered research into a more organized plan. It can help with keyword research, briefs, writing, page updates, and visibility tracking. That can save time, especially when the same tasks return each week. The hard part is choosing work that suits the team and […]

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AI for email marketing
Michael Fleischner November 3, 2026

How to Use AI to Plan and Improve Email Marketing Campaigns

A small team may juggle campaign ideas, audience data, and a dozen manual email tasks before lunch. AI for email marketing can help, but different tools solve different problems. Some help with writing, while others handle campaign automation or use data to guide decisions. That choice matters because a tool only helps when it fits […]

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AI for marketing research
Michael Fleischner November 2, 2026

How Marketers Can Use AI for Customer and Competitor Research

A marketer weighing a new offer needs to know whether people want it before committing budget. AI for marketing research can speed up early investigation and raise useful questions, helping you make better business decisions. It can help you sort customer comments, scan public competitor information, and spot patterns worth a closer look. That early […]

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AI content repurposing
Michael Fleischner October 31, 2026

How to Turn One Expert Interview Into a Week of Content With AI

You finish an expert interview full of useful ideas, then face an empty content calendar. AI content repurposing can help busy creators and small teams turn that recording into drafts for weekly publishing. AI can surface themes, suggest strong moments, and draft alternate formats. It cannot replace your judgment: you still need to check the […]

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Corine RigbyCorine Rigby
SEO Specialist

Corine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.

What do you do at Big Fin SEO?

At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.

What do you like about working at Big Fin SEO?

I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.

When you go to the beach, what do you love to do?

I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.

Laura AyresLaura Ayres
Chief of Operations

Laura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.

Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.

Background

  • Chief of Operations, Big Fin SEO (current)
  • Executive Director, The CIO Initiative (2018–2021, 2023–2025)
  • Experienced in operations leadership, account management, and team development

LinkedIn Profile

What do you do at Big Fin SEO?

As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.

What do you like about working at Big Fin SEO?

The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).

When you go to the beach, what do you love to do?

The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.

Michael FleischnerMichael Fleischner
Founder & CEO

Michael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.

Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.

Credentials & Recognition

  • TEDx Speaker, “The Freelance Journey”
  • Author of SEO Made Simple, The 7 Figure Freelancer, Local Marketing Made Simple, and Blogging Made Simple
  • Featured on the TODAY Show and in USA Today
  • President, American Marketing Association Professional Chapters Council (2022–2023), representing 15,000+ marketers across 70+ chapters
  • Executive Producer, “The Strange” (feature film)
  • Founder, CapitalQuest AI

LinkedIn Profile  |  Media Kit

What do you do at Big Fin SEO?

As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.

What do you like about working at Big Fin SEO?

What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.

When you go to the beach, what do you love to do?

At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!