Search engine optimization, or SEO for short, is the process of optimizing a website or webpage to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The higher a website or webpage ranks in the SERPs, the more likely it is to be visited by users. The Foundation: Keyword Research Effective […]
In today’s digital age, it’s essential to protect your website from malware. Malware is malicious software that’s designed to harm your website and its visitors. It can cause damage to your website’s files, steal confidential information, and infect your visitors’ devices. As a website owner, it’s your responsibility to ensure that your website is secure […]
Search engine optimization (SEO) is crucial for any business that wants to succeed in today’s digital world. However, not all businesses have the time, resources, or expertise to handle their own SEO, which is why they turn to SEO companies for help. But with so many SEO companies out there, it can be challenging to […]
Local SEO is the process of optimizing your website and online presence to attract more customers from relevant local searches. With 46% of all Google searches having local intent, it’s crucial for small businesses to have a strong local SEO strategy in place. In this blog post, we’ll share 10 tips to help you dominate […]
In today’s digital age, local search engine optimization (SEO) has become an essential tool for businesses to attract more customers, increase online visibility, and stay ahead of the competition. Local SEO is the practice of optimizing your online presence to rank higher in local search results, targeting customers in your specific geographic area. In this […]
In today’s competitive business landscape, small businesses need to stand out to succeed. One key way to achieve this is through local SEO, which helps your business rank higher in local search results. A well-executed local SEO strategy can drive targeted traffic, attract potential customers, and ultimately boost your bottom line. This comprehensive guide will […]
Local search engine optimization (SEO) is essential for businesses of all sizes. In today’s digital world, customers rely heavily on search engines to find products, services, and information. To ensure your business stands out in local searches, it’s crucial to understand and implement effective local SEO strategies. Google My Business (GMB) is a free, powerful […]
In the digital age, an effective online presence is essential for businesses, both big and small. A powerful tool to enhance this presence is Search Engine Optimization (SEO). While SEO is a universal concept, Local SEO targets search engine optimization specifically for local businesses, thereby driving local traffic and generating growth. In this article, we’ll […]
Local SEO is a fundamental part of a successful online marketing strategy for businesses that operate in specific geographical areas. As technology evolves, so do the trends and practices in Local SEO. Here are some predictions for the future of Local SEO, as well as some tips on how to stay ahead: Future Trends in […]
In today’s digital marketing landscape, SEO is more than a buzzword; it’s a necessity. Your clients demand it, and their businesses thrive on it. However, as a New Jersey marketing, advertising, or branding agency, you may not possess the in-house expertise required to provide effective SEO solutions to your clients. That’s where white label SEO […]
Corine RigbyCorine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura AyresLaura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.
Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.
Background
What do you do at Big Fin SEO?
As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael FleischnerMichael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.
Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.
Credentials & Recognition
What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!
