White label isn’t for everyone. Some agency have been burned by white label SEO, others haven’t added search engine optimization to their offerings and a lucky few are already profiting from outsourcing their search engine optimization services. What is White Label SEO White label SEO is the practice of using a third party provider to […]
There are a lot of reasons why SEO is important for your business. For me, it really comes down to one thing – reputation. After being in this business for nearly 2 decades, I can tell you that people don’t call Big Fin SEO when everything is running smoothly. Either their brand, website, or a […]
A number of my clients, students, and acquaintances have asked me about The Digital Freelancers podcast. To be more precise, they’ve actually asked me about podcasting – how it works, is it worth it, and should they start their own? Should you start your own podcast? My podcast was started last year with my business […]
The Google Knowledge Panel displays information about your local business including location, hours of operations, and reviews. From the knowledge panel, you can access a company’s website, address, and phone number. One of the most popular aspects of a knowledge panel is access to photos. Are you taking advantage of this amazing Google solution for […]
The best SEO company in Princeton is closer than you think. Big Fin SEO, an award-winning Princeton SEO company has been one of the most popular and reliable search engine optimization agencies since 2010. In fact, the agency prides itself on a long list of public and private clients who have relied on the agency […]
Many people ask me how I started my digital marketing agency. The good news is that my story can easily become your story if you love marketing and want to launch your own agency. Those who are most successful in this business are individuals who have a passion for what they do, from web design […]
Wondering what SEO costs as we turn the chapter over to a new year? The good news is that SEO, or search engine optimization costs, remain relatively flat year over year. Average SEO costs are $100-$250 an hour for SEO agencies based in the U.S. and costs and average of $2,500 – $10,000 per month. […]
Big Fin SEO has been recognized among the 10 best SEO Agencies In Philadelphia in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Big Fin’s performance with some of the most prominent brands […]
There are a number of benefits to starting your own podcast. Whether you’re familiar with podcasting or new to the medium that’s changing the way people consume information, starting your own podcast can amplify your brand and business. Depending on what you want to accomplish, podcasting can be as simple as recording a single episode […]
Search engine optimization is more important that ever before. With pending updates from Google as part of their Page Experience Update and search results becoming more personalized, conducting a proper SEO audit for your website can help you stay ahead of the curve. What an SEO Audit Can Help You Achieve Update and optimize your […]
Corine RigbyCorine Rigby is the technical heart of Big Fin SEO’s search engine optimization practice. From deep-dive audits to link acquisition strategy, Corine brings precision and insight to every project, helping clients rank higher and stay visible in an ever-changing search landscape.
What do you do at Big Fin SEO?
At Big Fin SEO, I work behind the scenes to help our clients’ websites sail smoothly and rank higher. From deep-dive technical SEO audits and onsite optimizations to strategic keyword mapping, I make sure everything’s shipshape. I also lead our link acquisition efforts to help boost domain authority and increase organic visibility, so our clients stay ahead of the current.
What do you like about working at Big Fin SEO?
I really enjoy the collaborative vibe and the chance to make a measurable impact on our clients’ growth. It’s rewarding to be part of a tight-knit crew that values both smart strategy and solid execution, and where every win feels like a team victory.
When you go to the beach, what do you love to do?
I love walking along the shore collecting shells, soaking in the sound of the waves, and watching the sunset. It’s the perfect reset.
Laura AyresLaura Ayres is the operational backbone of Big Fin SEO, ensuring that every client engagement runs on time, on budget, and above expectations. As Chief of Operations, she oversees the day-to-day functions of the agency, supports account managers in delivering standout results, and keeps the entire crew aligned and moving in the same direction.
Before joining Big Fin SEO, Laura served as Executive Director at The CIO Initiative, a leadership organization dedicated to advancing senior technology executives. She held that role for nearly six years across two tenures, developing deep expertise in organizational operations, stakeholder management, and executive-level program delivery.
Background
What do you do at Big Fin SEO?
As Chief of Operations at Big Fin SEO, I’m the one making sure the ship runs smoothly. I support our account managers in delivering standout results for clients, assist with day-to-day operations, and help keep everything sailing in the right direction. My role touches nearly every part of the business, ensuring we stay efficient, effective, and ready to ride the next wave of growth.
What do you like about working at Big Fin SEO?
The people, hands down. Our crew is smart, supportive, and genuinely fun to work with, and the same goes for our clients. Big Fin SEO is the kind of place where collaboration, flexibility, and good vibes come naturally. It makes every day feel purposeful (and just a little bit fun, too).
When you go to the beach, what do you love to do?
The beach is my favorite place; it energizes me. When I go, I love to lay in my favorite chair and watch the ocean while my daughter builds sand castles at my feet. Then as a family, we walk the shore to collect shells.
Michael FleischnerMichael Fleischner is a digital marketing entrepreneur with more than two decades of experience helping businesses grow their online visibility. He founded Big Fin SEO in 2014 after seeing firsthand that agencies were being asked to deliver services they could not staff, and businesses were being sold SEO programs that produced reports but not results.
Today, Big Fin operates as a white-label GEO and SEO fulfillment partner for marketing agencies nationwide, helping over 1,000 brands achieve measurable search visibility without building internal teams. Michael leads strategy across the agency’s GEO, SEO, paid search, and website development programs.
Credentials & Recognition
What do you do at Big Fin SEO?
As Captain and CEO at Big Fin SEO, I navigate our skilled crew through the ever-changing tide of digital marketing solutions. My role involves charting a strategic course, anchoring solid client relationships, and ensuring we stay ahead of industry currents to reel in outstanding results.
What do you like about working at Big Fin SEO?
What I enjoy most about Big Fin SEO is our vibrant, collaborative crew. It’s rewarding to see our combined efforts help businesses ride the waves of online growth, helping them make a lasting impact. Watching our clients elevate their online visibility, expand their reach, and net significant revenue through the strategies we deploy is deeply gratifying.
When you go to the beach, what do you love to do?
At the beach, I love to explore the shoreline, relax under the sun, and dive into a captivating book. I’m always on the lookout for fresh inspiration, particularly anything that resonates with our shark-inspired branding or reminds me of adventures on the open sea!
